Question 1

Is Studio Owner University an actual university?

Accepted Answer

No. It's a business conference for dance studio owners. There are no exams, grades, or degrees.

Question 2

Do I have to be a member to attend?

Accepted Answer

No. Studio Owner University is open to every dance studio owner and their team. Members and non-members attend together.

Question 3

Who runs Studio Owner University?

Accepted Answer

More Than Just Great Dancing!, a business coaching organization for dance studio owners, founded by studio owner Misty Lown. More than 375 studios around the world belong to it.

Question 4

Is it only for new studio owners?

Accepted Answer

No. Studio owners attend at every stage, from the first few years to multi-location studios. You choose the smaller sessions that match where your studio is.

Question 5

What does my ticket include?

Accepted Answer

The main-stage sessions, the smaller sessions you choose, the Preferred Partner hall, the Mix & Mingle welcome party, a reserved seat in the main-stage sessions, and your event materials. Hotel, travel, and the three optional add-ons are separate.

Question 6

Can I bring my team?

Accepted Answer

Yes, and we hope you will! Rising Leaders University is a training day built just for your directors and right-hand leaders. It runs Tuesday, January 26, before the main conference starts. Many of those leaders stay for all of Studio Owner University too, so you'll sit in the same sessions and head home with one shared plan.

Question 7

When do I need to be there?

Accepted Answer

Studio Owner University runs Tuesday, January 26 through Friday morning, January 29, 2027. Tuesday is the optional team training day, then the Mix & Mingle welcome party in the evening. Main-stage sessions start Wednesday morning.

Question 8

How do meals work?

Accepted Answer

Book your room at the Gaylord Palms through our hotel link and select meals are included for up to two registered attendees per room.

Question 9

What if my plans change?

Accepted Answer

Cancel by November 27, 2026 and there is no fee. After that a cancellation fee applies: 50% through December 12, 75% through December 27, and 100% from December 28.

Question 10

When does registration close?

Accepted Answer

Wednesday, December 9, 2026.