A Business Conference
Four days in Orlando for dance studio owners and their teams. No exams, grades, or degrees.
Free Guide From Studio Owner University® 2026
Your Guide Is Ready
A six-step interview process for hiring teachers who stay.
From "Hope Is Not a Strategy," a session taught by Tara Pickford.
Free PDF. Opens in a new tab.
A Look Inside Studio Owner University®
This Guide Came From One Session
Tara taught this process to a room of studio owners at Studio Owner University® 2026. They went home with the questions, the red flags, and the scorecard you just downloaded. Every session works that way: one real problem, one process, and the tools to run it.
Studio Owner University® is run by , a business coaching organization for dance studio owners. More than 375 studios around the world belong to it. Once a year, we open the doors to every studio owner, member or not.
What Is Studio Owner University®?
Open to Every Studio Owner
You don't need a membership to attend. Members and non-members learn together.
Ideas You Can Put to Work Right Away
Sessions cover finance, marketing, leadership, staffing, and more. Each one gives you a process you can run at your studio.
Join Us in Orlando
January 26-29, 2027 | Orlando, FL
Gaylord Palms Resort & Convention Center
- Featured Sessions, plus Breakout Sessions you choose by topic
- Studio owners at every point in the journey, from brand-new to multi-location
- The Preferred Partner hall, with 75+ companies that serve dance studios
- A plan you can start on the week you get home
$899 per person · Registration closes Thursday, December 17, 2026
What Changed for Studio Owners Who Came
"I have the privilege of controlling my business instead of my business controlling me."
"I left with so many jewels that I can apply to the dance world and beyond. The presentations were insightful, the energy was inspiring, and I am feeling motivated to take what I have learned and run with it!"
Questions Studio Owners Ask Us
Is this an actual university?
No. It's a business conference for dance studio owners. There are no exams, grades, or degrees.
Do I have to be a member to attend?
No. Studio Owner University® is open to every dance studio owner and their team.
Who runs it?
More Than Just Great Dancing!®, a business coaching organization for dance studio owners, founded by studio owner Misty Lown.
Can I bring my team?
Yes, and we hope you will! Tuesday, January 26 is an optional leadership training day for your directors and right-hand people.
What does it cost?
$899 per person. Hotel, travel, and the three optional add-ons are separate.
When does registration close?
Thursday, December 17, 2026.
Start With the Hire. Come to Orlando for the Rest.
Studio Owner University® helps you build a studio that serves more students well and reaches further into your community.
Can't wait to see you in Orlando!
